Anwar Hadid, Presley Gerber Front First, Joint Topshop Topman Campaign
The campaign was developed with Laird + Partners and shot in New York, with each model looking to express themselves through the clothing.
“For our creative approach, we wanted to bring the brands to life. Topshop IT is a celebration of what makes us unique, championing our customer’s individuality, exploring what fashion means to them and how they style our pieces to express themselves,” said David Hägglund, creative director, Topshop Topman. “It is eye-catching, full of vibrant color and has a youthful spirit. We will be using video, photography and music across high-impact billboards and digital channels, pushing boundaries to make this a truly 360, global campaign.”
The company added that the idea for a joint campaign stemmed from the businesses “becoming increasingly integrated with a shared footprint and brand spirit. It felt like a natural move to bring the brands together for this major moment. Going forward, we will likely undertake a combination of solo and joint initiatives and campaigns.”
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