Apple delves into exercise business with Fitness Plus

Apple delves into exercise business with Fitness Plus

An Apple product a day can help keep the doctor away — at least that’s what the iPhone maker appears to be banking on with its new slate of health offerings.

The Cupertino, Calif., tech giant on Tuesday launched an all-new virtual workout subscription service called Fitness Plus, which offers Peloton-like virtual classes at a time when people are increasingly trying keep in shape without having to go to the gym.

The iPhone maker also introduced a new Apple Watch with faster computing power that monitors blood oxygen — a tool that’s become an increasingly popular way to monitor the deadly coronavirus. Apple also unveiled updates to its mid-priced iPad Air as demand for such home-computing products surges.

The new fitness service, watch and iPad Air were unveiled at the company’s first ever all-virtual product launch event, which took place at its headquarters without the usual throngs of tech journalists and bloggers around to help hype the products. Onlookers were relegated to seeing the new lineup via the website or its YouTube channel for the first time ever.

And for the first time since 2012, Apple didn’t unveil a new iPhone at the September launch. It’s expected to reveal the newest 5G device later this year, just in time for the all-important holiday shopping season.

Apple said Fitness Plus is a $9.99-per-month fitness service that includes access to workout classes in sports including cycling, running and yoga, which can be viewed via the iPhone or on a television set. It can also be connected to the Apple Watch so users can track their performance.

The service marks the latest effort by Apple CEO Tim Cook to grow revenue tied to the sale of services, like music, TV and news. And in an effort to sell more of such services, Apple on Tuesday launched a new bundling plan called Apple One. For $14.95 per month, customers can receive access to Apple’s television, music and gaming services as well as an iCloud storage plan.

Customers who want Apple News and Fitness Plus thrown in will pay double, or $29.95 a month.

Apple’s said its newest Watch Series 6, which monitors blood oxygen levels, costs $399. It also introduced a new, cheaper Apple Watch SE for $279 device, which will feature the same speeds and design as the Series 5.


Source : Nicolas Vega Link

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