Dolce & Gabbana Invite ‘Supercool’ Millennial Influencers to Strut Runway,
Dolce and Gabbana are in no way new to the celebrity game. In fact, the brand was the first major label to be bloggers on their front row. And it wasn’t a one-off deal, back in September, they lined up a front row of 21 influencers to watch the show. Their partnership with Cameron Dallas literally threw the city of Milan into a state of emergency during one of his appearances and just this month they released an ad campaign of influencers. Now, they put those same guys on the runway.
At Milan Fashion Week this weekend, it was arguably big news when Cameron Dallas opened the Dolce show. With his own Netflix docuseries called Chasing Cameron, the blonde is a phenom. But what followed him down the runway weren’t just run-of-the-mill models, they were also millennial influencers in their own rights.
Using hashtags like #real people the brand posted the influencers onto their Instagram account including the likes of Youtuber Jim Chapman, blogger Pelayo Diaz, creative Luka Sabbat, Youtuber Juanpa Zurita, Vine star Neels Visser as well as vlogger Marcus Butler.
Sprinkled in the mix were a few celeb spawns like Presley Gerber, son of supermodel Cindy Crawford as well as other stars of note like musician Tinie Tempah. It was truly an international affair with Zurita hailing from Mexico, Butler and Tempah from the UK, and Sabbat from the states.
The star power carried over into the selection of full-time models. Lucky B Smith may be “just a model” but he also commands a following of over 2 million followers on Instagram and has a book coming out. On the women’s side, even Sofia Richie was pulled into the fray. These aren’t just your everyday clothes horses.
The point of it all is clear; each of those cast in the show dutifully posted about the showing to their followings. That sort of full-court press makes for an all out assault on social media meaning millennials the world over will likely share a glimpse the collection.
The collection itself was eclectic, as Dolce collections are prone to be. There was a strong show of suiting but, in addition, the brand combined a royal theme with a military one, the former used as the collection’s title “DG Princes.” Opting for a prince instead of a king (another nod to the youth of millennials) meant sneakers that had been scribbled on instead of lace up oxfords and varsity jackets throne into the fray.
We have no doubt that come award season, if these names are out and about they’ll be fitted in the latest D&G, but even if they don’t: how many people can say they walked in a Dolce & Gabbana show?