Ferrari’s new key is literally just a big Ferrari badge

Ferrari’s new key is literally just a big Ferrari badge

© Jack Rix – Twitter The valet will have no trouble finding a key like this.

The valet will have no trouble finding a key like this.

Ferrari launched a new car called the Roma yesterday in Rome, Italy, and invited members of the press to attend. Jack Rix, Deputy Editor of Top Gear, managed to get his hands on the Roma’s key, and it looks a bit… interesting.

Yep, the key is actually just a palm-sized Ferrari badge on one side, and leather on the other. There are two buttons embossed onto the leather surface for locking and unlocking, as well as a small “Roma” plaque at the bottom.

It might seem a bit tacky for some, but we think Ferrari owners will love it. What better way to flex on everyone than to pull a big fat Ferrari badge out of your pocket to unlock your car? It’s the opposite of subtle, which is what I assume most Ferrari owners are going for.


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