legendary photographer albert watson on shooting the new pirelli calendar
The Pirelli calendar may be a cultural institution, but retaining its authenticity and relevance in an era when imagery by men for men has become tiresome and antiquated, has demanded a different approach in its design.
Launched in 1964, as a gift for the Italian tire company’s customers and celebrities, as its popularity grew so too did its illustrious list of collaborators. By the time it relaunched in the 80s, the calendar was taking in many of the industry’s biggest photographers, Richard Avedon, Peter Lindbergh and Helmut Newton. For the supermodels of the 90s — Naomi, Kate, Kristen, Alek, Giselle — passing through the Pirelli calendar’s hallowed halls was a rite of passage, like opening Prada or covering the September issue of Vogue.
Source : Ryan White Link