Sandy Hook Promise releases jarring back-to-school PSA depicting anxiety around school shootings
statement by SHP reads.’ data-reactid=”26″>“SHP and BBDO New York have produced the new PSA video that starts off as a cheery and often-familiar back-to-school ad but slowly unfolds to highlight students using everyday back-to-school items to survive a shooting, shedding light on the gruesome reality that students face,” a statement by SHP reads.
Throughout the video, viewers hear a student boasting about his new sneakers as he runs from gunshots, see another using a sock as a tourniquet on a wounded classmate and watch a boy use his new skateboard to break a classroom window to escape the building.
The video ends with a girl crying in a bathroom stall as she texts “I love you mom” before the door opens and footsteps are heard.
“I finally got my own phone to stay in touch with my mom,” she says.
SHP’s statement reveals that the intent of the video is “to bring awareness of this horrific ‘new normal’ and the stress that students face on a daily basis.”
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