Vera Wang To Launch Bridal Jewelry With Chow Tai Fook
The collection will span 18K gold and platinum engagement rings, as well as wedding bands and fine fashion jewelry, with a starting price point of about $400.
Traditionally speaking, gold and jade usually adorn brides in China, but the two sides said couples in greater numbers are starting to “incorporate diamond jewelry into traditional engagements.”
Wang has found a powerful partner in Chow Tai Fook, one of the world’s largest jewelers with nearing 3,000 points of sale across China. The group’s other brands include Chow Tai Fook T Mark, Hearts On Fire, Monologue, and SOINLOVE. Vera Wang counts three boutiques in Mainland China–in Beijing, Shanghai, and Chengdu.
“The sophistication, quality, technical capabilities and vast consumer reach of Chow Tai Fook will enable me to create both wedding and fashion signature pieces at the highest quality from the attainable to the most exclusive,” Wang said.
FGI ‘Night of Stars’ Honorees Line Up Presenters With Their Nearest and Dearest” data-reactid=”25″>FGI ‘Night of Stars’ Honorees Line Up Presenters With Their Nearest and Dearest
Theory on Forging a Contemporary Market in China‘ data-reactid=”27″>Theory on Forging a Contemporary Market in China